OPTIK TV Restart

In the lead up to the Oscars and other big spring TV events, Telus wanted to roll out a digital awareness campaign to remind consumers that if they missed something they really wanted to see, they could restart it up to 30 hours later with Restart.

To show users the benefits of Restart we put our critter in relatable situations that might cause you to miss the Oscars or your favourite show— with a bit of Telus charm and cuteness sprinkled on top.

We also rolled out dynamically targetted banner ads for people who were buying tickets to events and would end up missing certain shows, reminding them not to worry they could always watch it later with Restart.

Client: TELUS

Agency: The & Partnership

Role: Art Director

Year: 2019