EXPAND YOUR HOME WI-FI 

A mass campaign was required to promote TELUS’ new Boost Wi-Fi product. The challenge was to find the perfect headline and critter metaphor combination that is memorable, immediately understood by consumers and still captures that TELUS charm.

The Pufferfish not only checked all of those boxes for the client but was considered as a point of reference for future critter metaphors.

The Expand Your Home Wi-Fi campaign collateral was deployed across TV, radio, OOH, paid media, and in-store displays.

Client: TELUS

Agency: The & Partnership

Role: Art Director

Year: 2019